Press Release - Bordeaux & New York, 22 June, 2017

SimilarWeb and AT Internet Partner to Empower Customers with Unparalleled Digital Insights

– Partnership offers customers an intelligence dashboard combining company-specific and market data

– Offering to boost customers’ digital strategy by putting rich website analytics data in context with a 360-degree view of the market and competition

SimilarWeb, the leading digital market intelligence company, and AT Internet, a global player in digital analytics, today announced their strategic partnership allowing customers to combine data from their own website with market-based information. Together, the two solutions provide a deep view of user behavior placed in the wider context of real-time market insights. The end result is a first-of-its-kind dashboard for strategic intelligence, enabling clients to understand their digital audience and quickly pivot strategies, based on not only their own site traffic, but on insights from the competitive landscape as well.

Starting today, AT Internet and SimilarWeb’s customers can use the dashboard to inform their strategy based on a 360-degree understanding of their site visitors and the market. “Our alliance with AT Internet introduces a new layer of intelligence that offers invaluable perspective and context from global site or app activity so that clients can make the best possible decision with robust data insights,” said Carlton Osborne, VP Global Alliances at SimilarWeb.

Jonathan Strauss-Kahn, Partnership Manager at AT Internet, added: “The integration of our rich, accurate analytics data with SimilarWeb’s extensive competitive intelligence gives our customers a complete and authentic view of their website and mobile performance – the keystone of an optimized digital strategy.”

How companies can benefit

Through the combination of website and mobile analytics data from AT Internet, and external market data provided by SimilarWeb, digital campaigns and trends can be evaluated for their overall business impact and understood within the context of the competitive market. Businesses can use the multi-layered data in several ways to generate value, including but not limited to:

Pairing a deep “site-centric” view with a wider “market-centric” view of performance in an all-in-one dashboard
Comparing site performance to competitors’ sites, and adjusting and optimizing marketing investments accordingly
Evaluating their presence on social networks with their competitors, and analyzing the social traffic generated from it
Measuring the effectiveness and contributions of different acquisition channels
Understanding which other sites and pages their website is being abandoned for (i.e., customers leave your Product X page to go to your direct competitor’s Product Y page), and adapting product offerings accordingly.

Download the press release

Measure, Analyse and Optimise your Digital Performance

Real-Time Website Statistics

TAG WITH AGILITY

Take control of your tagging with our modular, customisable SmartTag for web and mobile. Speed up implementation and improve load times.

SEE HOW SEE HOW
ANALYSE & REPORT

Make quicker and smarter decisions, without sifting through mountains of data! Use easy-to-understand reports that are jargon-free and tailored to your business.

SEE HOW SEE HOW
BUILD DASHBOARDS

Understand and drive your business at a glance! Create digital analytics dashboards that can be customised down to the pixel and shared across your company.

SEE HOW SEE HOW
App Analytics

Get rich mobile analytics, in-app, app store and benchmark data. Track mobile user engagement and retention over time.

SEE HOW SEE HOW
MINE YOUR DATA

Explore the depths of your digital performance. No matter your questions and queries, get answers by cross-calculating, filtering and correlating your data in just seconds.

SEE HOW SEE HOW
Export massive data

Extract and exploit your “big analytics data” to feed your data lake, machine learning and advanced analytics projects.

SEE HOW SEE HOW