Analytics dashboards
A sharing and decision-making support tool
An analytics dashboard, also called “dashboard analytics” is a tool for visually representing your web analysis data. It is used as a decision-making tool because of its ability to represent and simplify the understanding of a company’s analytical data.
Make the right decisions
In a data-driven marketing approach, data is a central resource in business strategy. Your analytical data is also a solid foundation on which to base your decisions. However, when faced with increasingly dense databases, it can be difficult to have a clear understanding of the situation. A dashboard offers you better visibility of your web analytics data thanks to a range of graphic aids (pie charts, histograms, trend curves) – designed to simplify your decision-making.
By making it easier to understand your data, your analytics dashboard becomes an essential tool in corporate decision-making.
Save time
The implementation of a web analytics dashboard can also save you valuable time in your information search! Automatic updates and a user-friendly interface will save you time on a daily basis and allow you to follow the evolution of your KPIs regularly and with ease.
This automation, which is present in the Analytics Suite dashboards, has enabled the Ticket Liquidator online ticketing system to save 15 hours per week in reporting and data visualization, for example.
Share your information
What is the point of having data if no one understands it? Dashboards give your massages clarity and credibility. They will then become your most precious ally in the sharing and transmission of information between everyone involved in your project.
This is why we have decided to put our dashboarding tool at the heart of our Analytics Suite. But what’s the best way to make it as clear and relevant as possible?
Make your information clearer
While dashboard analytics is positive first step, effective dashboard analytics is even better! Be careful not to overload your dashboard with dozens of KPI’s or they’ll become difficult to understand. Our advice is to clearly define the main performance indicators of your strategy and then highlight them. Also make sure to relate them to the company’s quantified objectives to get a good overview of your own objectives. In our Analytics Suite, the multiple customization options allow you to highlight the web-analytical data you want.
However, synthesizing the information does not mean biasing it! Make sure that the indicators you present are well balanced so as not to give you false leads for analysis.
Customize your rendering
Now that you have defined the web-analytical data you want to highlight, it’s time to format it! To find out more, look at Bernard Segarra’s article “10 notions of graphic design to respect in your Analytics dashboards.”
Happy dashboarding!
Feel free to request a demo of our digital analytics tool to learn more about the implementation of web-analytics dashboards in AT Internet’s Analytics Suite.
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