E-COMMERCE
BOOST SALES AND GROW CUSTOMER VALUE
E-commerce is rapidly evolving, creating major opportunities for your business – but only if you know how to harness your digital analytics data. With the Sales Insights module in the Analytics Suite, turbocharge your performance across the four steps of the e-commerce purchase cycle: Capture users with your product catalogue, engage them with product pages, move them through your on-site purchase funnel, and create loyalty for repeat business.
YOUR PRODUCT CATALOGUE: CREATE A BETTER PURCHASE EXPERIENCE
When a visitor arrives on your site, every second counts. Your digital analytics data holds the keys to instantly capturing prospects’ attention and creating a positive experience that makes them feel confident in purchasing from you. Analyse your product catalogue to discover:
- How to choose product recommendations that drive sales
- Valuable insights from your site’s search tool for instant sales opportunities
- How your chatbot or virtual assistant is affecting conversion rate
- How to improve performance of your product lists
YOUR PRODUCT PAGES: ENGAGE AND CONVERT
Think of your product pages as an ever-present salesperson – they must inform, reassure and convince your visitors, and they have a huge impact on the decision to purchase. Use digital analytics data to make your product pages work (and sell) harder:
- Optimise product descriptions for user experience and SEO
- Identify which visual elements are most effective
- Analyse user interactions with different components of the product page
- Improve cross-sell and up-sell rates
- Combine with A/B testing for actionable results
YOUR PURCHASE FUNNEL: PAVE A SMOOTH PATH TO CHECKOUT
Once a visitor decides to buy, your cart and checkout performance is critical. Limit distractions and optimise each major funnel step to keep users moving all the way to conversion. Data from the Analytics Suite enables you to:
- Streamline cart pages for clarity and action
- Determine optimal shipping fees
- Learn which shipping options improve conversion rate
- See which payment methods convert the most/least
- Detect and correct checkout errors (technical issues, problems with forms)
CREATE LOYALTY: GROW CUSTOMER VALUE
Acquiring new customers is much costlier than drawing additional value from your existing ones. Tap into the hidden potential of your current customer base with data from the Analytics Suite:
- Take preventative action thanks to our automatic churn predictions
- Target the right messages to the right people and grow customer lifetime value thanks to smart customer segmentation (based on the Recency-Frequency-Monetary model)
- Reduce product return rate and customer dissatisfaction
CUSTOMER SUCCESS
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REFERENCES
OUR CUSTOMERS IN E-COMMERCE
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TAKE YOUR E-COMMERCE TO NEW LEVELS WITH DATA
Benoît Gaillat, e-commerce expert, participated in the interview and shares his vision of web analytics in an e-commerce context.
It’s well known that around 9 out of 10 e-commerce visits result in acquisition costs without generating any ROI…
Learn how to get better conversion rates, higher average cart values, and more repeat purchases thanks to analytics insights.
GO FOR IT!
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