CNIL Consent Exemption
Reliable and consistent audience measurement
The CNIL requires the consent of the Internet user before cookies and other analytics trackers can be used on a website, a mobile application or any connected object. With AT Internet, you can legally benefit, in France, from an exemption from the collection of this consent.
Worth knowing: so far, this regulation only applies to France, but a proposal for an exemption from consent for audience measurement tools is currently being considered at the European level through the ePrivacy regulation, which is expected soon.
What is the CNIL exemption?
AT Internet’s Exemption is officially recognised by the CNIL, and allows a website or mobile application publisher to bypass the need to obtain prior consent from the Internet user before depositing cookies. It is only applicable in France to audience measurement tools that meet several collective conditions:
- The collection of data strictly necessary for the provision of the service expressly requested by the user
- A purpose limited to the strict measurement of the audience
- General compliance with the GDPR
Why choose the consent exemption?
Firm application of the CNIL rules (and in particular the symmetry of consent) could lead to a maximum loss of measured traffic of between 40% and 80% of the overall audience. Freeing you up from the need to obtain consent therefore allows you to maximise your collection of audience measurement data right from the start of the visit.
How can you benefit from the CNIL exemption at AT Internet?
Our team of consultants and privacy experts will accompany you throughout the process of implementing the CNIL consent exemption, through the following steps:
- Definition of the data strictly necessary for the provision of the service expressly requested by the users
- Configuration of the AT Internet technical base in order to apply the regulatory processing
- Implementation of the dedicated tag on the exempted perimeters
Useful to know: at AT Internet, it is also possible to combine consent and CNIL exemption with our Hybrid Measurement solution.
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