Glossary
Ad blocking / ad blockers
Ad blockers are tools designed to remove or hide content identified as advertising during browsing. These adblockers can exist in different forms:
- Independent programs for browsers or operating systems
- Plugins and browser extensions
Used by a large number of Internet users, these blockers prevent the display of many advertising formats: pages, videos, pop-ups, sticky bars, banners and banners.
Depending on the settings, ad blocking can also prevent or distort web analytics measurement. Various solutions exist in order to recover visibility on this part of your audience.
See also: First-party cookie, Third-party cookie
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