Glossary
Backlink
A backlink is an external link which leads to a website or a web page. The quality of a backlink depends on the online reputation of this website or web page, and its credibility in the eyes of search engines.
Backlinks are important criteria for organic ranking (SEO). In fact, search engines take backlinks into account to determine the importance, relevance and credibility of a site or a web page in order to rank it appropriately.
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