Bounce/Bounce visit

Glossary

Bounce/Bounce visit

In web analytics, a bounce is recorded when a visitor immediately leaves the site after consulting the page through which he entered. A bounce can reflect two situations for the Internet user: either the content was irrelevant to his request, or the Internet user found the information he was looking for. The “bounce” metric is used to calculate the rebound rate.

 

See also: Bounce rate

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