Glossary
Cohort (Digital analytics)
Long used in medicine and especially often in demographics, a cohort is a sample of the population who have experienced the same major event during the same period.
Cohorts are created using segmentation processes which make it possible to study a population’s behaviour over time (a population sharing a point in common, such as a specific event experienced during the same period).
To learn more, check out this article on using cohorts in digital analytics.
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