Glossary
Completion rate
The completion rate makes it possible to rapidly identify successful content, as well as content that has not been so successful. With this indicator, you can monitor user engagement with your video or audio content. The higher the rate is, the more engaged are the users, and the more likely they are to come back and consume more content. By default and according to market standards, a playback is considered complete as of 95%.
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Digital analytics tactics for media groups
In today’s attention economy, media organisations must fight to survive under the crushing weight of the dominant platforms. Digital analytics data is the key: it holds vital insights into your audience, content, monetisation and retention, and empowers you to optimise results in each of these areas. When accessed and used effectively across your organisation, digital analytics data can generate exponential value and unlock new opportunities.
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