CPC

Glossary

CPC

Cost Per Click (CPC) is a pricing model for the sale of advertising space.

With CPC advertising, an advertiser wishing to buy an advertising space on the Internet can connect with a company enabling that advertiser’s campaign to be published online.

CPC advertising enables advertisers to only pay once someone clicks on the ad.

A CPC model can also be used in other marketing activities:

 

See also: CPM (Cost Per Thousand Impressions), Cost Per Action (CPA), Advert.

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