Glossary
Demand-side platform (DSP)
A DSP is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilising a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimise based on set Key Performance Indicators such as effective cost per click (eCPC), and effective cost per action (eCPA).
DATA PRIVACY
LEVERAGING DATA PRIVACY TO MAXIMISE BUSINESS VALUE
In today’s increasingly globalised and digitalised world, where a small number of domineering players have all the control, the need for companies to foster trust in their data processing activities has never been stronger. How companies can leverage GDPR-compliant, quality data as an opportunity to create a virtuous cycle based on trust – and drive business value.
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