Digital analytics encompasses the collection, measurement, analysis, visualisation and interpretation of digital data illustrating user behaviour on websites, mobile sites and mobile applications.
An important component of digital intelligence, digital analytics enables brands and website owners to understand how their sites and apps are being found and used. Using digital analytics data, companies can optimise the customer experience on their websites, mobile sites, and mobile apps, and also optimise their marketing ROI, content offerings, and overall business performance.
Similar definitions :
Web Analytics: Web analytics groups together the measurement, collection, analysis and presentation of data from the Internet in order to understand…
Digital Intelligence: Digital intelligence involves understanding your customers and how they’re using your your website, mobile site or mobile app…
Analytics Suite 2
IN OUR CUSTOMERS’ WORDS
Learn some of the digital challenges our customers are currently facing, and discover how AT Internet’s Analytics Suite 2 is helping them succeed. Our clients Total, BBC, Le Monde and KAIDEE share, in their own words, what they love most about our digital analytics solution.
MEASURE, ANALYSE, DECIDE
Make web analytics your most trusted ally to optimise your entire digital environment. The Analytics Suite combines simplicity, reliability, machine learning and GDPR compliance. For smarter decisions, regardless of your job role.
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Who are we?
We’re proud to be named a web analytics “Leader” by Forrester Research, Inc.!
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Discover 20 best practices essential to any analytics strategy and data-driven decision-making.
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