E-commerce refers to the exchange of goods and services between two entities via the Internet. A subset of e-business, e-commerce refers to online retailer websites, online stores, private or flash sales, e-tourism activities, and more…

No matter your type of products or services, you can efficiently manage and drive your e-commerce business with our e-commerce tracking tool. Identify and optimise the different elements of the purchasing process on your website, like usability, navigation and UX, and promotional content; measure the impact of your digital marketing campaigns in terms of customer acquisition and turnover/revenue; segment your customer base efficiently; steer your B-to-C business strategies; better track your online sales, and better target your marketing initatives (promotions, campaigns, loyalty…).

Let us know if you’d like to know more about our analytics solutions for e-commerce.