The EBVS indicates that users have left the video (or audio content) before it starts (due to loading, e.g. it’s too long).

This indicator is important because it can be a sign of a high loss of users and played content. It is essential to analyse EBVS and take the necessary measures to correct it. To do this, you need to cross-reference it with technical characteristics, device types or geolocation. Don’t forget to check the day’s hourly data because fluctuations are frequent within the same day.