Profiling

Glossary

Profiling

Profiling, as defined in the GDPR, is automated processing of personal data which consists of using this personal data to evaluate certain aspects of the person (data subject) in question, and analyse or predict his/her interests, behaviour, and other attributes. For the official GDPR definition of “profiling”, please see Article 4.4 of the GDPR.

 

AT Internet does not carry out profiling activities with its analytics data. The GDPR requires a data protection impact assessment (DPIA) to be carried out whenever profiling activities are done.

GENERAL DATA PROTECTION REGULATION

DIGITAL ANALYTICS & GDPR – MAKING SURE YOU’RE COMPLIANT

Implemented just over a year ago in May 2018, the GDPR covers all businesses and organisations that collect or use personal data from users in the EU. On the one-year anniversary of the regulation, our new guide highlights why it’s more important than ever to make sure you’re GDPR-compliant.

+ GET THE GUIDE

ANALYTICS SUITE

MEASURE, ANALYSE, DECIDE

Make web analytics your most trusted ally to optimise your entire digital environment. The Analytics Suite combines simplicity, reliability, machine learning and GDPR compliance. For smarter decisions, regardless of your job role.

+ DISCOVER THE ANALYTICS SUITE

Analytics Suite 2

IN OUR CUSTOMERS’ WORDS

Learn some of the digital challenges our customers are currently facing, and discover how AT Internet’s Analytics Suite 2 is helping them succeed. Our clients Total, BBC, Le Monde and KAIDEE share, in their own words, what they love most about our digital analytics solution.

GET IN TOUCH

CONTACT US

Interested in a demo of our solution? Want more info about our company (partnerships, press enquiries or other)? Our teams are available. Just leave us a few details in this form, and we’ll get back to you shortly.

 

 

Discover AT Internet

Who are we?

WEB ANALYTICS LEADER
THE FORRESTER WAVE™: WEB ANALYTICS, Q4 2017

We’re proud to be named a web analytics “Leader” by Forrester Research, Inc.!

WHY AT INTERNET?
WHAT SETS US APART

Discover why thousands of customers, including some of the world’s biggest brands, trust us.

ANALYTICS EXPERTISE
THE 20 GOLDEN RULES OF DIGITAL ANALYTICS

Discover 20 best practices essential to any analytics strategy and data-driven decision-making.

Top