Glossary
Programmatic ad buying
Programmatic Buying describes online display advertising that is aggregated, booked, flighted, analysed and optimised via demand side software interfaces and algorithms. While it includes RTB it also includes non RTB methods and buy types such as Facebook Ads API and the Google Display Network. Programmatic also implies the use of multi-sourced data signals to inform targeting and optimisation decisions.
See also: Programmatic marketing
DATA PRIVACY
LEVERAGING DATA PRIVACY TO MAXIMISE BUSINESS VALUE
In today’s increasingly globalised and digitalised world, where a small number of domineering players have all the control, the need for companies to foster trust in their data processing activities has never been stronger. How companies can leverage GDPR-compliant, quality data as an opportunity to create a virtuous cycle based on trust – and drive business value.
ANALYTICS SUITE
Analyse, understand, decide
Analyse your web & mobile traffic. Understand user behavior. Boost your business by making quick and effective decisions.
AT Internet’s added value
How we’re changing the analytics game
Find out how AT Internet will empower you to skyrocket your acquisition, conversion and retention rates. Our advanced and powerful solution is trusted by 1000s of our customers, including, the BBC, Le Monde and Total. Drive your web analytics into the fast lane!
GET IN TOUCH
CONTACT US
Interested in a demo of our solution? Want more info about our company (partnerships, press enquiries or other)? Our teams are available. Just leave us a few details in this form, and we’ll get back to you shortly.
Discover AT Internet
Who are we?
We’re proud to be recognised as a Top Rated tool by TrustRadius once again!
Discover why thousands of customers, including some of the world’s biggest brands, trust us.
Discover 20 best practices essential to any analytics strategy and data-driven decision-making.