YOUNITED CREDIT (PRÊT D'UNION)
ANALYTICS CUSTOMER CASE STUDY: YOUNITED CREDIT
Younited Credit (formerly Prêt d’Union) boosts conversions by 10% by integrating digital analytics into its testing and optimisation efforts.
“The strength of AT Internet is that it helps us affirm decisions about changes that may be heavily significant.”
Caroline Roullet, Loyalty and Monetisation Manager at Younited Credit
Continuously optimise the conversion funnel
Younited Credit is a peer-to-peer lending platform which gives investors the opportunity to directly finance loans for borrowers via a secure online platform.
Taking a “data-driven” approach, Younited Credit puts data processing and analysis at the heart of its business. By creating a true data culture, the group offers a user experience that’s truly a result of its intensive and continuous “test and learn” strategy.
With an acquisition and lead conversion process that’s 100% digital, the company naturally turned to AT Internet and the Analytics Suite to master its #1 challenge: continuously optimising its conversion funnel.
An optimised conversion funnel and increased conversion rate
Since implementing AT Internet’s Analytics Suite, Younited Credit was able to identify impactful optimisation levers, back up decisions about changes to be made, and obtain internal support for these changes.
The Younited Credit team was able to rapidly extract actionable insights using the Analytics Suite, and achieve the following results:
- 10% increase in conversions in the funnel
- 5% increase in completed forms
- 2X more conversions on certain landing pages
ON OUR BLOG
THE LATEST TRENDS IN DIGITAL ANALYTICS
Summer is drawing to an end, and AT Internet's product news is back in full force! Article Analytics Suite: the new features of the summer…
A list of the main key performance indicators (KPIs) to effectively manage your digital strategy and achieve your objectives. Article Infographic: 13 KPI analytics vital…
Gold rush, Brexit woes and secret profiling... The catching up: a look at the latest news and other digital nuggets. Article Catching up: Gold rush,…
STAY IN THE LOOP
SUBSCRIBE TO THE NEWSLETTER
Receive our latest digital analytics content by email:
- Downloadable resources: guides, white papers, customer success stories
- Invitations to our webinars on product and market news
- What’s new in the Digital Analytics Blog: latest articles and selection of digital news (“The Catch-Up”)
We are committed to respecting the privacy of users and promoting the fundamental values of data protection.