TOTAL

Case study

Analytics success story: TOTAL

Total optimised its online ordering process with digital analytics.

“AT Internet provides Total France managers with key information that allows us to improve our offer.” Cédric Vigneau – e-Business Manager – TOTAL FRANCE  

 

Challenge

Total France is the French leader in the oil and natural gas industry with more than 4,300 stations in France. Total France chose AT Internet and its digital analytics solution along with the e-Commerce module to respond to the following needs:

  • Improve the service for ordering fuel online,
  • Promote consistency in the different steps of the order,
  • Increase the conversion rate of fuel orders,
  • Provide Internet users with reliable information.

 

Results

AT Internet’s Analytics Suite has allowed Total France to:

  • Optimise its order process by setting up a “click to call” process,
  • Double conversion rates for online fuel orders,
  • Improve its online service and guarantee customer satisfaction.

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