White papers

Digital analytics white papers

We’ve asked some of the most skilled specialists, business intelligence experts and analytics consultants to share their expertise and know-how. The result is an array of educational white papers on the latest trends in digital analytics, digital intelligence and digital marketing. Read our white papers to stay on top of the newest developments in webmarketing and digital analytics. Download all our white papers (for free)!

Guides & White papers

DATA PRIVACY: PRIVACY-DRIVEN ANALYTICS TO BOOST BUSINESS VALUE

DATA QUALITY IN DIGITAL ANALYTICS: EVALUATE, CONTROL AND OPTIMISE DATA QUALITY

DIGITAL ANALYTICS & THE GDPR : ONE YEAR ON - MAKING SURE YOU'RE COMPLIANT

WINNING THE DATA GAME: DIGITAL ANALYTICS TACTICS FOR MEDIA GROUPS

DIGITAL ANALYTICS, WEAPON OF MASSIVE E-COMMERCE CONVERSION

DEMOCRATISING DIGITAL ANALYTICS

20 GOLDEN RULES OF DIGITAL ANALYTICS

MOBILE & APP ANALYTICS

VISITOR SEGMENTATION

KEY PERFORMANCE INDICATORS (KPIs)

9 SECRETS OF AN EFFICIENT DASHBOARD

A DAY IN THE LIFE OF A DIGITAL ANALYST

INTERCONNECTIONS VIA API

THE E-REPUTATION ANALYSIS OR HOW TO LISTEN TO YOUR CONSUMERS

THE MATURITY MODEL SOCIAL MEDIA MARKETING

DATA QUERY

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THE LATEST TRENDS IN DIGITAL ANALYTICS

Case studies

5 Steps for Launching a Data Project in Your Organisation

Are you looking to set up a data project in your company to monitor your daily performance and optimise your ROI.

Case studies

Infopro Digital: “Thanks to AT Internet’s Hybrid Measurement solution, we maintain a high level of understanding of our total audience”.

Stéphane Vivet goes back over the reasons and the main challenges that motivated Infopro Digital to rapidly deploy Hybrid Measurement on a hundred of their…

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Data Governance & Strategy

Tipsheet: 10 Tips for Building an Effective Data Governance Model

Before relying on analytics for all or part of your strategic decision-making, implement suitable processes to ensure that data flows smoothly through all business departments…