Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms. For example, a person who clicks on a tweet or a Facebook post and then arrives on your brand’s website will be counted in your digital analytics reports as social traffic. Social traffic may be either paid or organic traffic, depending on if it comes from your marketing campaigns on social media platforms.

Similar definitions : 

Organic Traffic: Firstly, the term traffic refers to all visits a user makes to a website or a mobile application. And more precisely, the term “organic”… 

Referral Traffic: Referral traffic refers to visits to your site from links that appear on a different site. Referral traffic is essential and should be measured….

Direct Traffic: Direct traffic includes traffic from users who have entered a website URL directly into their browser search bar…