Bid management involves the automated management of bidding for digital marketing campaigns. Bid management tools, also called bid optimisation platforms, enable you to automate your CPC (cost-per-click) bids for different campaigns.

Today, the term “bid management” is also used to manage bids in the display ad market, with the development of real-time bidding. This automated management is possible, thanks to algorithms defined by the marketing manager based on the set objectives and available resources.

By using a digital analytics solution with a bid management tool, you can generate profits as well as brand awareness.

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Marketing Automation: Marketing automation refers to the automation of all tasks related to marketing: retention campaigns, acquisition campaigns, landing pages…

Cost Per Clic: Cost Per Click (CPC) is a pricing model for the sale of advertising space. With CPC advertising, an advertiser wishing to buy an advertising space… 

Impression: (metric used in On Site Ad analyses) The term impression is used to refer to whenever an advert is displayed on an Internet user’s screen…