Glossary
Tag
In digital analytics, a tag is an element included on each webpage to be measured. The tag is a small piece of code that is inserted into the page’s source code. It allows the third-party analytics tool to log connections on its server. In digital analytics, the tag is used to refine analyses using segments.
A tagging plan makes it possible to categorise page visits and page visitors. Our “tag inspector” tool allows you to check the effectiveness and functioning of your website’s tagging plan.
Similar definition:
Digital Analytics: Digital analytics encompasses the collection, measurement, analysis, visualisation and interpretation of digital data illustrating user behaviour…
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