A visitor is an Internet user who comes to your website or mobile site. By comparing the number of visitors and the number of visits to your site, you can determine whether people visit your site several times throughout the day (see visitor frequency).

The number of visitors in your digital analytics reports will be smaller than (or equal to) the number of visits, except when examining different types of visitors (cumulative, distinct, with or without cookies, etc).

All visitors are counted on a daily basis (visitors who refuse cookies can still be distinguished thanks to an internal method based on technical data). But as not all visitors accept cookies, they cannot be identified from one day to another. To measure visitors over time periods longer than a day, you can consult the cumulative number of daily visitors.

Similar definitions : 

Visitor: This term lets you know if an Internet user has visited your site several times in the day. This number is smaller than (or equal to)…

Cookie: A cookie is a small text file placed on a computer’s hard drive by the server of the website being visited. The cookie contains several data components… 

Unique visitor: A visitor that visits a site more than once during a given period, and who is counted only…